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Marc de Swaan Arons : ウィキペディア英語版 | Marc de Swaan Arons
Marc de Swaan Arons (born in Walnut Creek, California October 3, 1965) is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing consultancy with offices in New York, London, Amsterdam, Singapore and Tokyo.〔(【引用サイトリンク】title=Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand )〕 ==Career== Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever.〔 He went on the become a Brand Manager, then de Swaan Arons and his colleague Frank van den driest co-founded EffectiveBrands.〔(【引用サイトリンク】title=The Global Brand CEO: The Ultimate Marketing Machine Launches Today )〕 Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences.〔(【引用サイトリンク】title=Business & Finance News – Yahoo! Canada Finance )〕 He spearheaded the ''Leading Global Brands'' project, a study on over 50 global brands.〔 He has appeared in Forbes, Advertising Age,〔 and Brandweek〔(【引用サイトリンク】title=Adweek – Breaking News in Advertising, Media and Technology )〕 and been mentioned in The New York Times and The Wall Street Journal. In 2010, de Swaan Arons published ''The Global Brand CEO: Building The Ultimate Marketing Machine'', a promotional book that presents frameworks and tools for global marketers that "help unlock the value of global brands."
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